A down forklift in the middle of a Madison production run or a lab's receiving rush costs you more than a repair bill - it stalls the whole operation. Associated keeps southern Wisconsin businesses moving with on-site forklift service, planned maintenance, and fast parts, delivered by factory-trained technicians and backed by one of the largest parts divisions in the Midwest. We service all makes, with deep expertise on the Raymond trucks we sell.
Forklift Service We Provide in Madison
- On-site repair and emergency service for forklifts and material handling equipment
- Planned (preventive) maintenance programs that prevent unplanned downtime
- Forklift parts - 4,000+ items in stock with access to 100,000+ more
- Forklift tires - press-on and pneumatic - supplied and installed
- Battery and charger service and Power Solutions support
- Multi-make service, with factory-certified Raymond expertise
Uptime Is the Whole Point
Associated employs more than 200 technicians across the Midwest, and our standard dispatch-to-arrival time is among the best in the industry. Planned maintenance keeps small issues from becoming line-stopping failures, and when something does break, our parts depth means the component you need is usually on the shelf - not on backorder. For Madison operations running tight schedules - whether a manufacturing line or a lab that can't afford to lose receiving - that combination of preventive care and fast parts is what protects your throughput.
Local Expertise
Madison's facilities run the gamut - the clean, controlled environments of biotech and lab warehouses, the precision lines at appliance manufacturers, and the steady demand of university, hospital, and state institutional storage. Electric trucks in these settings need disciplined battery and charger care to stay reliable, so we build maintenance schedules around real duty cycles and keep wear parts, tires, and Power Solutions support moving so a truck working a busy receiving dock doesn't sideline your operation.
Why Associated?
200+ factory-trained technicians, among the industry's fastest dispatch-to-arrival times, 4,000+ parts in stock with access to 100,000+ more, and planned maintenance that protects uptime - serving southern Wisconsin since 1960.
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Service Area
Serving Madison and the surrounding Dane County area, including Sun Prairie, Fitchburg, DeForest, Windsor, Verona, and the Beltline and I-39/90/94 corridors.