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Material Handling Equipment in Madison, WI
Forklifts, racking, and dock & door solutions that keep Madison's manufacturers, labs, and institutional warehouses moving.
Madison, Wisconsin
Wisconsin's capital and home to the University of Wisconsin-Madison, the 'City of Four Lakes' runs on government, higher education, biotech, and a growing suburban distribution base. Every one of those operations depends on material handling that doesn't quit. Associated is the single source Dane County businesses turn to for Raymond forklifts, warehouse racking, and loading-dock equipment, backed by one of the largest parts and service organizations in the Midwest. Whether you're moving palletized appliances on a production line, temperature-sensitive reagents in a biotech lab warehouse, or institutional supplies for a university or hospital, we'll spec the right equipment and keep it running.
Products & Services
Forklift Sales & Rentals
New Raymond forklifts, factory-certified Raymond RENEWED used trucks, and short- or long-term rentals sized to Madison's manufacturing, lab, and institutional demand.
Forklift Service & Repair
On-site forklift maintenance, repair, and parts - backed by a Midwest parts division stocking 4,000+ items so a down truck doesn't stop your line.
Pallet Racking & Storage
Selective, drive-in, push-back, and pallet-flow racking plus automated storage to add capacity in Madison warehouses, labs, and plants.
Dock & Door Sales and Service
Dock levelers, seals, bumpers, vehicle restraints, and high-speed overhead doors to keep Madison's loading docks safe and productive.
Industries We Serve in Madison
We support Madison's appliance and precision manufacturers, its biotech and diagnostics labs, the university, hospital, and state institutional warehouses across the isthmus, and the suburban distribution operations growing in DeForest, Sun Prairie, and Fitchburg.
Why Associated
Associated has been a single source for material handling since 1960, and we're the authorized Raymond Solutions and Support Center for the region. With 200+ factory-trained technicians and one of the largest parts divisions in the Midwest, we keep equipment uptime high for operations across southern Wisconsin - from a single lift truck to a fully automated warehouse.
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Service Area
Serving Madison and the surrounding Dane County area, including Sun Prairie, Fitchburg, DeForest, Windsor, Verona, and the Beltline and I-39/90/94 corridors.
