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Forklift Sales & Rentals | Madison, WI
New Raymond forklifts, factory-certified used trucks, and flexible rentals for Madison operations.
When an appliance production line in Madison adds a shift or a suburban distribution center hits its peak, the right forklift is the difference between hitting throughput and falling behind. Associated is the authorized Raymond dealer for the region, supplying new forklifts, factory-certified Raymond RENEWED used trucks, and short- and long-term rentals to businesses across Dane County. We'll match the truck to your aisles, loads, and duty cycle - and back it with the parts and service to keep it productive.
What We Offer Madison Businesses
- New Raymond forklifts - reach trucks, counterbalanced trucks, order pickers, pallet jacks, and tow tractors
- Raymond RENEWED factory-certified used forklifts, inspected and refurbished by certified technicians
- Short-term forklift and pallet jack rentals for seasonal peaks, projects, and fill-in needs
- Long-term rentals and fleet leasing with maintenance built in
- Capacity, power (electric, LP), and attachment guidance for your application
- Financing options and fleet management to control total cost of ownership
Why Buy or Rent From the Raymond Dealer
Raymond builds some of the most durable, energy-efficient lift trucks in the industry, and as the authorized Raymond Solutions and Support Center for southern Wisconsin, Associated does more than sell them. Every new and Raymond RENEWED truck is supported by our local parts and service network, and our rental fleet is dealer-maintained so it shows up ready to work. Need to flex capacity for a few weeks or stand up a new line for a few years? We'll structure a purchase, rental, or lease that fits how your Madison operation actually runs.
Local Expertise
Madison's mix is unusual - precise, clean appliance manufacturing, climate-controlled lab and biotech warehousing, and high-volume institutional storage for the university, hospitals, and the state. We help all of them: supplementing fleets with rentals for project work and inventory peaks, and placing new or Raymond RENEWED trucks where utilization justifies owning. For tight-aisle warehouses and cleaner indoor environments, electric reach trucks and narrow-aisle equipment often make the most sense, and we'll spec accordingly.
Why Associated?
As the region's authorized Raymond dealer, Associated puts forklift sales, rentals, parts, and service under one roof - backed by 200+ factory-trained technicians and one of the largest parts divisions in the Midwest, serving southern Wisconsin since 1960.
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Service Area
Serving Madison and the surrounding Dane County area, including Sun Prairie, Fitchburg, DeForest, Windsor, Verona, and the Beltline and I-39/90/94 corridors.
